Knowing how to build a responsive email list is the single most important thing for any online business entrepreneur, Internet marketer, or affiliate marketer to fully appreciate and comprehend.
Of the three main forms of content marketing, email marketing is known by serious marketers to be the only one that is absolutely necessary. Having said that, if you’re able to master two or three of them, you’ll experience even faster online business growth.
1. Email Marketing:
I used to direct-link social media traffic to affiliate offers when I first started making money online. I made money when the visitor purchased. It was a very simple business model that worked well for a short time… until it blew up in my face.
One morning I woke up only to find that I could no longer direct-link users to that affiliate program.
Due to a change in the terms of service of the network, my affiliate links were blocked, and I could no longer drive traffic to my offer.
My marketing method simply stopped working overnight and affiliate earnings were zero.
I literally fell from hero to zero overnight, with no email list, and no relationship with those individuals to fall back on.
Had I started off knowing how to build a responsive email list, before linking to the affiliate offer, as I am teaching you to do here, I would have had a list of thousands, possibly tens of thousands of subscribers. I could have continued to follow up with them and present additional offers to them in the future. My income wouldn’t have been zero, and I wouldn’t have had to start again from scratch.
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Knowing how to build a responsive email list is not optional!
Following up with leads via email is one of the most valuable activities you can do as an Internet entrepreneur. Upwards of 98% of leads will leave your thank you page without purchasing the OTO.
It’s vital to give more value to your subscribers and build a relationship with each subscriber when it comes to email marketing. Thankfully, you can automate this process with the email tools mentioned above.
“The money is in the list,” is a commonly flawed saying of Internet marketing:
Why? Well, it’s only partly true.
Because the money is actually in your relationship with your list! And that relationship is based upon how much value you give to your subscribers.
You must first deliver your audience value via email, for your audience to start opening and considering your emails that contain offers for paid products or services.
I recommend an average of three to four free and valuable emails between every offer you send.
Your subscribers must first know, like, and trust you before they will start purchasing from you. The only way to build up that trust and likability is by giving them real value that helps them to improve their lives and solve their problems.
It’s worth repeating that your job as an entrepreneur is to be of service to your audience. Knowing how to build a responsive email list is one of the most effective means of accomplishing that goal.
2. Search Engine Marketing (SEM) or Search Engine Optimisation (SEO):
Search engine marketing, or search engine optimisation is all about getting your content displayed when internet users search online for answers to their questions and problems.
Content promoted with search engine marketing or SEO, has the longest shelf-life and the greatest potential return on energy invested. Essentially, when your content successfully ranks in the search engines, you can receive website traffic to your posts for years and years to come.
I have spent a lot of my time investing in doing this right, and it is very worthwhile.
3. Social Media Marketing:
With the opportunity for viral exposure, Social media marketing has a shorter shelf-life than search engine marketing, but it can sometimes generate traffic more quickly.
A big challenge with social media marketing is that you rarely get residual and compounding returns on your energy, such as you do with search engine marketing. For example, blog posts that I wrote in 2014 and 2015 still generate traffic for me today! This is residual return from past efforts.
On the other hand, social media posts published last month are unlikely to drive traffic today. Still, it can be smart to actively market your business on Facebook, Instagram, and Pinterest because your audience can be found on those platforms.